One Pampanga Food and Beverage EXPO

OVERVIEW

OPFBEX is a major food and beverage event in Pampanga that brings together food businesses, culinary professionals, suppliers, and industry players. I was entrusted to develop the event’s branding identity and visual system, creating a look that feels vibrant, modern, and rooted in Pampanga’s food culture.

RESULTS & RECOGNITION

From a first edition to OPFBEX Week.

OPFBEX launched in September 2025 at SMX Convention Center Clark as the first major food and beverage expo in the region, with an expected 10,000 visitors over its first weekend.

In 2026 it returned with more than 80 exhibitors and grew into OPFBEX Week, a five-day program that added the One Pampanga Culinary Cup, a culinary tour, the One Coffee & Matcha Fest, and the Food Forward industry forum with government and industry speakers. That growth is the work of its organizers, partners, and exhibitors. The visual system was built to scale with it, so every new program, from street banners to LED walls, could carry the same OPFBEX identity.

Figures from public media coverage. Design is one part of OPFBEX’s growth, alongside its organizers, partners, and exhibitors.