WISE Expo Booth
Trade show print for a marketing agency that grows accounting firms: a backdrop, a media stand and a table throw that tell one story from across the hall.
AICPA & CIMA ENGAGE 2026
ENGAGE is the largest annual conference from AICPA & CIMA for accounting and finance professionals. The 2026 edition ran June 8–11 at ARIA Resort & Casino in Las Vegas, with a live online option, and marked the event’s 10th year.
Attendees include CPAs in public practice, firm owners and partners, tax professionals and auditors: the audience WISE works with.
One booth, a few seconds
WISE Digital Partners is a digital marketing agency for accounting firms. At its booth, an attendee walking past needed to understand three things quickly: WISE works with CPA firms, it has a method, and it has client results to show for it.
The booth was ordered through an online booth builder, so every graphic had to fit that vendor’s print templates exactly.
Choosing the pieces
The project manager specified the booth hardware in the booth builder’s configurator. Each option sets the print size of its graphic, so these choices defined the templates I designed to.
Built to the template
Each piece has its own template. In the builder’s templates, red lines mark where the fabric folds around the frame or table edge, and green dashed lines mark the safe area for text and logos. The artwork goes in once the layout is set.
Backdrop
Media stand
Table throw
A backdrop that reads left to right
The backdrop carries the pitch. I laid it out as a short story that moves from the visitor’s problem to WISE’s method to the proof, so it works whether someone reads one line or all of it.
- 1
The promise
A two-line headline and the subhead “From Referral Dependence to a Scalable Engine—Built Together” say who the booth is for and what WISE offers.
- 2
“Sound familiar?”
Three problems a firm owner recognises quickly: living off referrals, being invisible online, and competing on price.
- 3
The WISE Growth System
Position → Attract → Convert, followed by bars showing how the marketing investment compounds from year 1 to year 3+.
- 4
“Real firms. Real results.”
Results from four WISE client firms, supplied by WISE, set in large green figures so they read from the aisle.
- 5
Proof and next step
A client testimonial, the Inc. 5000 badge and a QR code to the WISE website close the read.
Stand and table
The media stand and table throw repeat the brand rather than the pitch. The stand gives visitors something to scan on the way past; the table throw puts the logo at eye level in front of whoever is staffing the booth.
A light version first
I first designed a light version of the backdrop, with white space, pastel washes and a dark testimonial band. It went through the same booth builder preview as the final but was not selected; WISE went with the dark version.
In the booth builder
The final files loaded into the builder’s 3D preview, front and side, to check how the pieces sit together at full size.
At ENGAGE 2026
The printed booth on the exhibit floor in Las Vegas.
Project credits
Designed as part of my work with WISE Digital Partners.
My contribution: booth graphic design and print-ready files for the backdrop, media stand and table throw.
Client results and testimonials on the backdrop were supplied by WISE Digital Partners.
